Algeria’s tourism industry has great potential and has set itself the aim of boosting tourists to 2.5mn a year. The country possesses remarkable world class archaeological sites from the Roman and Phoenician eras (including seven UNESCO world heritage sites) and a long stretch of Mediterranean coastline. Algiers is located in a scenic bay surrounded by wooded hills, but facilities for tourists are limited. For example, there are few international standard hotels. Algeria is now keen to upgrade its tourism product in order to take a greater share of the global tourism market. Algeria aims to see an increase in hotel capacity and welcomes ideas to boost visitor numbers. A tourism development master plan for the year 2025 has been drawn up which identified areas where there are weaknesses in the tourism sector such as quality of service, poor infrastructure and administrative obstacles. As part of the plan, personnel in the hotel trade and tourism sector will receive better training through public-private partnership to upgrade their skills to meet international standards.